Litex Motors Expands Its Presence in Eastern Europe

The Bulgarian car manufacturer starts exporting cars to Romania and expands its presence on the Balkans

12.08.2014

Bulgarian car manufacturer Litex Motors starts export cars to Romania. The cooperation agreement with Romanian importer Alexandros Motors was signed on August 11 in Bucharest.

The contract with the Romanian company is a step towards expanding partners` network of Litex Motors in Central and Eastern Europe and strengthening the brand Great Wall. Automobiles produced in Bulgaria are already on the market in Italy, Macedonia and Serbia. The company expects significant sales growth abroad as planned and seriously enter the markets in Slovakia and Hungary.

The Romanian company valued as a key partnership with Litex Motors and the ability to enforce cars Great Wall, which meet all emission requirements of the EU and offer excellent quality at affordable prices suitable for the European market. Of particular importance is the short distance of the manufacturer to the point of sale – the supply of vehicles will be done in a much shorter period, which is an important advantage for the end user, Alexandros Motors representatives said. This agreement sets a new stage in the European car market.

At first, Litex Motors will export to the Romanian market Great Wall H 6 SUV and the Steed 5 Pick-up in both gasoline and diesel engines. The distribution and maintenance of the cars will be provided through a 20 dealers network, located in the biggest cities of Romania.

Alexandros Motors has significant experience in the distribution and sale of new and used cars. The Romanian company is the exclusive representative of King Long – bus manufacturer and Shangli – manufacturer of forklifts.

The collaboration between Litex Motors and Alexandros Motors aims to achieve a significant percentage of the Romanian SUV and Pickup market and, simultaneously, to strengthen the pole of car-manufacturers in Central and Eastern Europe.